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Fragrance.....What's in a scent?

What makes you choose a candle? For me it is and has always has been the scent. However for others it may be the packaging, how it looks, if it fits in with your decor. When I started out on this journey, I wanted to make candles that filled people's homes with amazing fragrance. I also didn't want candles that smelt like anybody else's. I discovered very quickly that you can buy fragrance copies of pretty much anything. Look at Aldi and their Jo malone copy of Lime, Basil and Mandarin. It would of been very easy to buy pre-made scent and make candles, I could of launched my brand a year ago, had I done that! Instead I spent a year painstakingly mixing scents and trying to find something tha

 

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